Therefore, you are planning to go for walking tour in Berlin but you want to make sure that this can also boost the local businesses in the area. That’s fantastic! In relation to the local WALKS, Berlin is famous for its individualistic shops, cafés, and restaurants. However, by including such establishments into your walking tour you will not only be helping the establishments received coverage but you will also be able to give your participants more exciting experience. In this article, we will attempt at identifying some of the measures that visitors to town can take while on their walking tour in promoting local businesses in Berlin.

1. Do Your Research

In organizing your walking tour it is good to have appropriate local businesses you want to highlight first. Therefore, the focus should be on establishments that have some connection to the theme or history of the tour. For instance, should your tour focus on Berlin’s arts, ensure the stores around are art galleries or stores that deals in arts. Make a list of possible destinations that should be easily accessible and shall have facilities appropriate for the number in your group.

Pro Tourist Tip: It is advisable to meet with the businesses ahead of time and let them know of the upcoming tourist group. This will make them be on the lookout for your participants so as to maybe give them some special discounts in case they are conducting any promos during your visit.

2. Collaborate with Local Business Owners

Actually, everyone realized that it is strategic important to promote to the local business owners. Stop by personally the places you want to be associated with and introduce yourself and explain your walking tour business idea. Detail the strategies of advertising their business and how you plan to achieve this based on the touring theme. It is possible as an organization to establish a personal relationship which can be beneficial for the partnerships which you get to provide your participants with certain offers that are exclusive.

3. Points of emphasis are important when giving a tour.

If you have chosen some local businesses that you would like to introduce, include them into the script of your tour. When provided,_GENERAL NOTES, there is a need to summarize or mention in a brief and attractive manner about the element of interest, history or surprising fact behind each establishment. This does not only capture the viewers’ attention but also helps them become more familiar and provide appreciation to the business. Try to leave your participants enough time which will enable them make a proper interface with the business owners or the staff of the specific place.

4. Organize Interactive Activities

Add fun to your walking tour by using that which involves the business of the area in form of exercises. For instance, you could: Conduct simple means such as; Setting up of a scavenger hunt where participants search for certain items or areas within the establishments. Besides, it encourages the participants to engage themselves in the business entities and to get a firsthand experience.

5. Share on Social Media

Greatly employ the social media platforms to advertise your local businesses before, during and after the walking tour. Promote especially the businesses in the tour page of your website and then come up with special articles on social media sites such as Facebook, Instagram and Twitter. Take pictures and ensure that your participants also share pictures of the place with you or the establishment of their choice. This creates bullock and alert concerning the businesses among the larger population.

6. Offer Exclusive Deals and Discounts

Offer spectacular incentives in terms of a special offer or discount with the local service providers to your participants of the tour. Consult with the business owners with the intention of arranging privileges including purchasing rebates, free subtleties or perhaps free services. You should incorporate these offers in the marketing collateral and ensure that the participants are aware of these before engaging in any tour and during the tour.

7. Collect and Share Feedback

However after the walking tour you need to make a follow up from all the participants and the business houses. This feedback could be used in future as a guide of what could be done better and it is also useful for the businesses to know the reception of their participation. Share good comments on the website and the company’s social media sites and provide negative comments to the company via email only if required.

Conclusion

When you involve local business people into your walking tour, you are not only thus encouraging the growth of the Berlin economy but also end up making your participants actually feel enriched with a fully immersive Berlin experience. Exploring the business owners and featuring the cafés, shops, and restaurants in the script of your walking tour, planning some kind of an activity including or guiding people to these places, advertising through groups on social networks, offering special offers, and customer satisfaction business sourcing are some of the ways through which you can market the local businesses in Berlin while conducting the walking tour. Just remember that every effort here does go to maintain and support a healthy local community environment while making a long-lasting positive change.

So, what are you waiting for? Begin walking tour with the local business people in Berlin now!