The history and culture of Berlin is unique and exciting and has an appeal to all countries. As a walking tour guide in Berlin or as someone who wants to be a walking tour guide in Berlin, you must know how to increase bookings for your tours. Without further ado, we will provide some methods you can use to increase your Berlin walking tour bookings.
Make an Engaging Website or Landing Page
Quite often, the tour bookings are dependent on a well designed website or landing page. It is a virtual representation of your walking tour and a teaser for the potential customers to get an idea what to expect.
The elements that should be on your website:
- Photos of Berlin landmarks and attractions that will attract the eye.
- Route of the tour and its highlights.
- Testimonials from satisfied customers.
- Clear pricing and booking information.
Remember that a large portion of people who are searching for activities while travelling are using their smartphones or tablets.
Utilize Online Booking Platforms
Your promos in the brochure are not enough to see you through and it’s too slow to capture impressions if your audience is from all walks of life. Platforms for the listing and promotion of your walking tours are many, including TripAdvisor, Get Your Guide and Airbnb Experiences.
Optimize your listings with enticing description, attractive photos and the competitive prices to be on track with competition.
Collaborate with Local Businesses
Relationship building with the local businesses is important because it can be a good source of exposure for your walking tours. Approach hotels, hostels, coffee shops, and other places that attract tourists to offer a partnership. Customers of theirs can get special discounts or incentives to book your tour.
You may also want to take that extra step of promoting with those companies that are complementary, for example, bike rental or historical attractions. This way both parties can get increased visibility and possibly referral.
Offer Unique and Specialized Tours
Become an agency that offers unique and specialized walking tours in Berlin. Among the main attractions, such as Brandenburg Gate and Berlin wall, you can think of improving with tours for niche interests.
Examples of specialized tours:
- Tour Theme
- Description
- Street Art Tour
Go on a tour of Berlin’s stand out street Art scene and hear the stories that the local artists were so proud of.
Foodie Tour
- Offer your customers a taste of Berlin’s fantastic and rich food culture.
- Architecture Tour
- See the architectural gems of Berlin, from old and new.
Collect and Share Customer Reviews
Positive reviews by customers can help in deciding their future purchases by the potential customers. Ask your tour participants to leave reviews about your tour in any platform: TripAdvisor, your website, etc.
And share the positive feedback on your website, social media pages, as well as in your tour descriptions. Reviews are a kind of social proof that affect build trust and credibility for the product that is being offered.
Promote Your Tours Through Social Media
A powerful way to promote your walking tour will be through social media, such as Facebook, Instagram and Twitter. Engage your audience with Berlin landmark photo and video and behind the scenes peeks as well as customer testimonials.
Reply to comments, answer questions and share interesting facts about Berlin to interact with them. Triggers to share regularly are to continue engaging your followers and keep them interested in booking tours with you.
Conclusion
To increase the number of walking tour bookings in Berlin, you can leverage detailed design of your website, presence on the Internet, cooperation with local businesses, giving unique tours, collecting Customer experience reviews and count on social networks. If you adopt these tactics, you will be able to bring more customers and at the same time distinguish yourself from your competition as a Berlin walking tour guide.
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