Tour leader job can therefore be considered ideal for those who love to travelling and moving around a new city on foot. Berlin consists of many interesting places and neighborhoods which allows your target audience to have an opportunity to get an interesting and emotionally-filled walk around this great city. In this guide, we will outline steps that must be followed in order to create amazing walking tours to Berlin.
1. The history and culture of this city
To effectively develop your walking tours, you must acquire good insight of Berlin, its history and all the cultures. Investigate the historic chronicles of the city and major events, historical structures, cultural places of interest. And therefore, understand more about the city’s architecture, the foods they eat, other related cultural products and even their music. It will also assist you in developing good stories to tell your guests when you are giving them the tours.
Example:
So, if a list of the landmarks prominently covered include attractions such as the Berlin Wall and Brandenburg Gate, ensure to determine the historical importance of such features in relation to the area. This will help you be able to go deeper than mere facts and give the audience real life incidents.
2. Design a Topic or Topic Area for Your Walking Tours
To make your tours stand out from the crowd, it is useful to create a niche subject for every tour. It can be focused on certain time in history, style of architecture or even cultural portrayal in a certain district. Organize your tour is rather versatile in order to cover the audience’s preferences, thus offering multiple types of routes.
Tip:
For example, you can create a theme of the Cold War in Berlin and take participants to the major sites of the Cold War and the history of the divided city.
3. Plan Engaging Itineraries
This means that when coming up with itineraries for the tour, one should ensure that the planning is done well so that the tourists get to have a good time during the tour. In this case, one has to take into account the length of the tour, endurance of the people to be on the trip, and the rate at which the different destinations are to be visited. Provided for short ‘brain launching’ or ‘coffee/tea/nut break- this may include taking of photographs and making of questions.
Example:
Basically, you can do Alexanderplatz in the first portion and then go on to Hackescher Markt and Scheunenviertel in the second portion tour; the East Side Gallery must be done in the last portion of the tour. On the way, you should give brief information about the city history, tell about the street art, and suggest the most popular Berlin’s cuisine.
4. Incorporate Interactive Elements
Before getting down to the idea of organizing the walking tours, you should think through introducing interactivity. This applies to serving of foods and beverages, quizzes, games, and the like, using regional specialities if possible. There are several benefits of integrating interactive elements within your marketing and promotional tours such that all your tour participants are / will be engaged.
Tip:
You could task the participants with tasting such traditional Berlin cuisine as currywurst or try to find different architectural styles in the districts of the city.
5. Partner with Local Businesses and Experts
Incorporating other players such as enterprises and professionals into your tours can enrich them. It helps to consult with historians, architects, artists, and other people who can share their opinions about it. They make the management of their own stories and professional experience an important addition to the participants of the tourist tours.
Example:
Organise a meeting with a street artist whose work you would like to showcase and explain your ideas inviting them to tell you about the inspirations behind their work and some of the techniques that they use in creating the displayed art or, invite a German restaurant to prepare and offer to taste the traditional recipes of Germany.
6. Create Engaging Marketing Materials
Thus, develop appealing marketing messages to draw the interest of participants to walk with you in the walking tours. Design a simple website that allows customers to access information about the tours that you offer, the available itineraries and how they can book for the same. Recruiters should tag graduands’ twitter, instagram, Facebook and other social media handles to post pictures, success stories and good testimonials from previous volunteers. In the same way, one should try to use web-site promotion methods to provide with a percent reduce or free night, extra services to encourage guests to book.
Tip:
Use bright and colourful high-quality images that depict various special features of your tours and appropriate descriptions that will make the offered materials more attractive.
7. Seek Feedback and Continuously Improve
After each of the tours, participants should be asked to file their feedback on the same experience. From this feedback, you will be able to know the areas that you need to improve on and also get testimonial for marketing. It is also advisable to embrace criticisms as well as use what is within your discretion to bring improvement on your tours so as to create the right impact on the targeted audience.
Example:
This feedback could be collected through follow-up emails sent to the participants, where one can thank them for participating in a tour in question, and ask them to fill an online survey. Encourage people to complete the feedback given after a tour by offering them a special tour at a reduced price.
Conclusion
The creation of new and separate Berlin guided tours is all about the serious knowledge, creativity and willingness to share the love to this city with others. Thus, this paper establishes that factors that can make your walking tours unique and enjoyable to the present audience include the following: Understanding the history and cultures of Berlin, Defining interesting and coherent themes for the tour, Ensuring that your itinerary is well-structured, using Effective interactive tools and Content in the tour and cooperation with local specialists, Creating effective marketing content for the walking tour, and Ongoing Improvement of the walking tour.
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